Free Gift: Is It Redundant?
Quick Answer
Yes, "free gift" is redundant.
A gift is already free by definition. Just say "gift."
Why Is It Redundant?
Gift = something given voluntarily without payment
If you have to pay for something, it's not a gift-it's a purchase. Therefore, all gifts are free by definition, making "free gift" redundant.
Think about it: Have you ever received a gift and then been asked to pay for it? That wouldn't be a gift!
Why Do People Say It?
Marketing emphasis: Advertisers use "free gift" to make offers sound more appealing. The word "free" grabs attention.
While common in advertising, avoid "free gift" in formal writing, academic work, or professional communication.
Examples
✘You'll receive a free gift with your purchase.
✔You'll receive a gift with your purchase.
✘Sign up now for a free gift!
✔Sign up now for a gift!
✔Sign up now for a complimentary gift!
✘We're giving away free gifts to attendees.
✔We're giving gifts to attendees.
Similar Redundancies
- • free bonus → bonus
- • added bonus → bonus
- • unexpected surprise → surprise
- • free giveaway → giveaway
Practice
Fix this sentence:
"Subscribe today and receive a free gift worth $50!"