01 · media vocabulary
audience
Definition: the people who read, watch or listen to something
Example: “The programme has a young audience.”
topic vocabulary
Media and Advertising Vocabulary
This topic guide gives you practical media and advertising vocabulary for speaking, writing, reading, and listening.
Featured word or expression
campaign
Definition: an organized series of activities designed to achieve a public goal
Example: “The brand launched a social-media campaign.”
Word forms and grammar
campaign (n./v.), campaigner (n.)
Synonyms and close meanings
initiative, drive
Related vocabulary
Learn these words as a connected set, then write one original sentence with each item.
audiencebroadcastconsumerheadlineinfluenceplatformpublicitysponsor
Complete learning list
12 words and expressions
Definitions, examples, and audio pronunciation
02 · media vocabulary
headline
Definition: the title of a news report
Example: “The headline summarises the main event.”
03 · media vocabulary
broadcast
Definition: to transmit a programme to an audience
Example: “The station will broadcast the interview tonight.”
04 · media vocabulary
campaign
Definition: a planned series of activities with a shared goal
Example: “The campaign encourages people to use the library.”
05 · media vocabulary
sponsor
Definition: a person or organisation providing support for an activity
Example: “The sponsor helped fund the festival.”
06 · media vocabulary
advertisement
Definition: a message promoting a product, service or idea
Example: “The advertisement shows how the product works.”
07 · media vocabulary
editorial
Definition: an article expressing a publication's opinion
Example: “The editorial argues for longer library hours.”
08 · media vocabulary
source
Definition: the person or material supplying information
Example: “The reporter checked a second source.”
09 · media vocabulary
circulation
Definition: the number of copies of a publication distributed
Example: “The magazine reports its monthly circulation.”
10 · media vocabulary
subscription
Definition: an arrangement for regular access or delivery
Example: “Her subscription includes the digital edition.”
11 · media vocabulary
publicity
Definition: public attention given to a person or activity
Example: “The exhibition received local publicity.”
12 · media vocabulary
claim
Definition: a statement presented as true
Example: “Check the evidence behind the advertising claim.”
Quick vocabulary quiz
Which option is closest in meaning to campaign?
How to remember and use this vocabulary
Say the featured word aloud, read its definition, and notice its role in the example sentence. Next, connect it to one synonym and one related word. Finally, write a sentence about your own experience. This sequence creates several retrieval paths and makes the vocabulary easier to use spontaneously.
Usage and accuracy
Check the word form before placing vocabulary in a sentence. Nouns, verbs, adjectives, and adverbs occupy different grammatical positions. For phrasal verbs and idioms, learn the entire expression and its typical object pattern. Accurate, natural use is more valuable than forcing advanced vocabulary into every sentence.